Many business and individuals require a telephone survey or poll to be conducted over the phone, especially when email or the internet is not suitable.

This could be because you might want to record the spoken word, or keep things personal by capturing the emotion of each entry or interaction.

Crosby offer a real-time survey platform, that allows you to advertising a single telephone number and ask versus questions and collect that data.

Our simplest solution records each answer which can either be in the form of digits pressed on the phone, or a caller’s voice. This information can be emailed as an audio file at the end of each phone call, or sent at regular intervals.

Our more advanced solutions can interact with a database, cross reference caller information with CRM systems, or even perform live queries on your own database so that you have real-time access to control the questions asked and receive survey or poll information in real-time as its being generated.

Typical users for telephone surveys and polls are:

• Collection of end customer opinion data on a product or service.
• As part of a competition, voting or league table creation.
• Live TV or radio voting, collecting votes and making them available as a live stream to a TV or radio producer or competition organiser.

Using Telephone for Market Research

Using the telephone to conduct Market Research can add a whole new dimension to the way you collect data and understand your customers.

Telephone surveys are conducted so that a company can better understand its market and what it needs and wants. Unfortunately, make surveys are conducted with little knowledge and little records kept, adding the possibly of inaccurate and distorted data.

Crosby offers a range of Market Research applications that give you the power to capture not only what a customer says, but how they say it.

By using call recording, you can record each call and collect data at the same time. Using our unique database management systems, you can track every part of the interaction with a customer, from every phone call, text message, email and every click on your website. Call recording adds yet another dimension to the sheet amount of useful data that could have significant value to your business.

Using our system, you can record each call and collect the data/asked questions as required, and later on use those recordings to create sound bites for the boardroom, samples for marketing or even audio for a TV or radio campaign to demonstrate how passionate a customer is about your product or service.

In addition to recording calls, your staff can collect answers to certain questions and use a web front end to record each answer. A timer based system can restrict how much time can be spent with a customer so that you are not inconveniencing them.

Each telephone survey and poll system is unique and we do have some ‘off the shelf’ applications that can be customised to suit. So, please contact us to discuss your requirements.